Living in a hyper connected world means nothing if we do not connect. To connect we need to communicate- communicate to inspire people to excel; to partner with people and communities; to engage with clients and to help them move closer to their goals.
But, this is an area where not just people in general but also most leaders struggle. The reason is- they fail to tell their story effectively.
Mostly, communication is understood as transmission of information. A narrative to make it a meaningful conversation is missing.
“The problem with communication is the illusion that it has taken place.”
George Bernard Shaw
In today’s rapidly changing times it is critical for people and leaders to influence others by cultivating an authentic, trustworthy and compelling narrative. Leading ourselves and our people requires us to tell our stories to engage our audience.
When we have been able to engage our audiences- we have been able to communicate effectively. We have lived our story.
How are you engaging with your audiences?
How are you developing your stories of transformational changes in your organization?